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What went down at the Free The Youth x Jordan launch

  • What Went Down

What went down at the Free The Youth x Jordan launch

Photography by Sandra Nagel

Recently, we welcomed Ghana’s Free The Youth to Patta London to celebrate the launch of their landmark collaboration with Jordan Brand. The Accra-based collective continues to push Ghanaian creativity onto the global stage, becoming the first Ghanaian brand to collaborate with Jordan Brand and bringing their own perspective, community and culture to one of footwear’s most iconic names. Friends and family came through the London Chapter to celebrate the release, with music, good energy and drinks provided by our friends at Mirchi. Big love to everyone who joined us, and congratulations to Free The Youth on a major moment for Ghanaian streetwear.

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