Out of love and necessity rather than profit and novelty
Patta was founded by Edson Sabajo and Guillaume ‘Gee’ Schmidt. Both were instrumental in the Dutch hip-hop and nightlife community in the 90’s and early 2000’s - Edson as a DJ and Gee as an MC and event host. The music minded pair also had a shared obsession with hunting internationally for sneakers and records. They soon found themselves funneling a steady supply of gear from their travels, back home to their community in Amsterdam, which grew naturally into a business partnership.
Before they knew it, the demand started growing, and a cult favorite brand was born. Today, Patta is one of few internationally revered, black-owned streetwear brands and consists of a clothing line, Patta Soundsystem, Patta Running Team and, most recently, the Patta Foundation focusing on youth cultural education. The brand is named after a slang term for “shoe” - a nod to the founders’ Surinamese heritage. A creative family to the core, Patta encourages inspiring collaborations, cultural crossover, and unconventional forms.