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Loced Out is, in essence, an exhibition and event that highlights the bridge between old-school and new-school Memphis Rap. In the 90s, while hip-hop was tumultuously dominated by East Coast and West Coast sounds, Southern music was heading in a different direction. One of the most notable cities in

Here is the latest music video from Sideshow; he can be seen wearing the latest collection from Patta AW24.

Interview by Passion Dzenga Today, we’re chopping it up with SABRI - a soulful artist blending R&B, Hip-Hop, and Pop with her own raw edge. Born to a Moroccan father and Algerian mother, SABRI got hooked on music early, vibing to icons like Lauryn Hill, Aaliyah, and Mary J. Blige before she could ev

Interview by Passion Dzenga | Photography by Alistair McVeigh Today, we’re linking up with one of the UK’s freshest talents, East London’s Rio Rainz. Whether he’s hitting soulful notes, dropping raw bars, or blending alt-R&B and rap, Rio’s bringing a whole new vibe. The BAD video? Pure energy - Rio

Powered by SAE Institute, Patta, Native Instruments, Tunecore & We Are Moving the Needle. We are back with this year’s edition of our womxn writing camp. The title 556 Hz refers to the frequency at which glass begins to shatter - our very own attempt at breaking the barriers that the next generation

Garage Noord is back, and it’s about to get wild with the latest edition of Cinnaman's Colors, now collabing with Studio Strip! This isn’t just any night—it's a straight-up party with MJK, Cinnaman, Lil Mofo, Prince Pasensi, and MALLAURY on deck and solid vibes all night long. Don’t miss out—grab yo

In 2023 the second generation of Kick & Fits was organised by Amsterdamse Poort in collaboration with Patta Foundation. The two-day event was a success. Patta curated the event and invited eight community-driven brands to the pop up. During the event Patta also curated two talks for the community, t

The exhibition BECOMING AND BELONGING marks twenty years of friendship and community, synthesized in the brand Patta. The label's founders Guillaume - Gee - Schmidt and Edson Sabajo met in the '90s in inner-city Amsterdam, against a backdrop of subcultures that would shape their identities and lives

This bi-lingual song written in both English and Italian, captures the poignant journey of relationships that inevitably come to an end. It speaks to those moments when unspoken words linger in our hearts, yet pride and fear hold us back from expressing our true feelings. The song reflects on how we

London-based producer Steven Julien is dropping a fresh EP, 'Wraap't', on September 13th via Apron Records. Today, Julien drops the retro-flavored title track featuring Swedish singer Fatima. This EP follows last year's 'Crown' and brings back the vibes of Teddy Riley and Jimmy Jam & Terry Lewis. 'W

The campaign video for Patta AW24 features key pieces from the collection set to 8SZN's track "Heata," filmed against a raw outdoor backdrop, emphasizing our connection to both urban vitality and natural serenity. On Friday, July 26th at 13:00 CEST the first drop of the Patta AW24 collection will be

Interview by Passion Dzenga | Photography by Maurice van der Meijs Hailing from Brooklyn, SALIMATA has recently been making noise in the New York Hip-Hop scene and abroad. Her colorful world, confident personality and poetry infused raps catch the attention of anyone present in the room. After her d

Honey, wake up! Passion DEEZ and Friends are back! Presale now open - link in my bio - as always, there is no guestlist, so get your tickets before they’re gone. We’re coming correct with the b2b2b2b2b crew on this edition and we’re pulling up with some all-stars. Retromigration is back in the build

Amsterdam-based Gqom visionary State OFFF announces the release of his groundbreaking EP, "Simulacra," through Cakeshop Seoul's esteemed record label, "Carousel Seoul." Inspired by Jean Baudrillard's philosophical explorations, this six-track masterpiece is poised to redefine the boundaries of Gqom

In today's society and with a somewhat familiar yet sinister outlook on what's to come, countercultures bring light into the darkness; with liberated ideas, styles, and opinions—freed from gender binaries and conservative norms of societal constructs. Fluid, so that identities are an ever-changing e

Director: Jean-Michel Mabruki Mussa Production company: Artillerie Executive producer: Philippe Avendaño Vera Pre-production: Nargess Shaker DOP: Steijn Leijzer Edit: Jesper Vervoort Grading: Jacob Creach Styling: Tirino Yspol Casting: Aryan Hamyani Title Design: Akaar Special thanks to Indebt Studi