
Baloji for Patta Magazine
Baloji for Patta Magazine
Photography by Kristin Lee Moolman | Words by Candy Reding Baloji is a Congolese-born director, art director, and musician who defies labels and transcends boundaries in music, film, and fashion. His layered journey—from receiving an order to leave Belgium to representing the country at the Oscars with his Cannes-winning debut feature—offers powerful lessons on resilience, identity, and the transformative power of art.For Baloji, identity has always been a dual-edged sword, both a question to navigate and a declaration to uphold. His name, translating to “man of science” in Swahili, originally held a sense of pride and purpose. Yet under colonial Christian evangelism, the name morphed into something far darker, twisted into meaning “sorcerer” or “man of occult sciences.” In a world deeply rooted in spiritual traditions and Christian beliefs, his name became a stigma, a provocation, and a challenge. “It’s like calling yourself the devil or a demon in Europe,” he explains. Growing up as a young boy in Belgium, the misunderstanding of his name led to a sense of displacement and alienation. It made people uneasy, forcing him inwards to find ease. “It wasn’t about embodying silence; it was about breaking it,” he reflects, offering a glimpse into the resilience that has since become his signature.Baloji’s path as an artist has been defined by his refusal to accept the limits placed on him. A self-taught creator who built his craft through exploration and persistence, he shaped his artistic identity within the resourceful and rebellious culture of 90s hip-hop. “Hip-hop is the real DIY,” he says, recalling how it taught him creativity and self-reliance. “You’re making your own flyers, photos, fanzines. My specialization was rap, but that naturally evolved into graffiti, graphic design, and architecture. Dance taught me about the movement of damaged Black bodies. DJing and sampling opened my ears to the music of other cultures; Caribbean, Latin American, and even my Congolese heritage.” This constant expansion of his creative field allowed him to embrace his roots while beating the expectations often placed upon them.Baloji’s journey as an artist began with a leap into the unknown when he joined the Belgian hip-hop group Starflam in 1998. It was a transformative moment, “Starflam taught me about life,” he reflects because “I was an undocumented, illegal teenager. I had an order to leave the country and was far from my family.” This disconnection from the familiar, paired with the hardships of his undocumented status, could have stifled his potential. Instead, it fueled his artistry. Through Starflam, Baloji learned to channel his inner world, turning his emotions, struggles, and dreams into powerful lyrical narratives. The collective gave him the tools to survive and thrive, crafting an identity rooted in self-expression and rebellion against societal constraints. This period laid the groundwork for his multifaceted career.While Baloji’s creative independence is unmistakable, collaborators and mentors who believed in his vision have also shaped his journey. Among them was the late Virgil Abloh, whose innovative spirit left a lasting impression. “I learned so much from Virgil”, Baloji shares. “He could move from one project to another without losing focus and was always open to other designers. He supported the Augure film project because it aligned with his mission to uplift Black women and, by extension, Black-owned businesses.” Abloh’s spirit of collaboration and cultural pride resonates deeply with Baloji. His excursion into fashion marks yet another exciting chapter: "I'm working a lot on the fashion and art direction aspect at the moment because I've gained confidence in my skills and aesthetic choices by working with professors at the Fashion Academy in Antwerp.” For Baloji, fashion is about garments and storytelling, how costumes, art direction, and narration create a cohesive and transformative visual language.Fashion, however, is not a newfound interest but a natural extension of his lifelong appreciation for craftsmanship. As he excitedly explains, "I've got a few fashion projects coming up, and I'm working passionately on the crafts that I've discovered by being a great aficionado of Belgian designers.” From Martin Margiela to Anthony Vaccarello, Baloji draws inspiration from the greats. He also admires icons like Karl Lagerfeld, particularly his work with Métiers d'Art, which combines tradition and modernity in high fashion.For an artist whose work resists labels, the interplay of cultural traditions is central to his creative process. Whether in music, film, or fashion, Baloji treats symbols and narratives with a curiosity that invites exploration and connection. “I read the newspaper, I listen to author podcasts, I read biographies, even 50 Cent's is a gold mine, full of knowledge. Culture is about reaching out, stepping out of your comfort zone, and learning from others,” he says. This philosophy extends into his personal life, where he immerses his young daughter in a broad spectrum of experiences. From waacking events - waacking is a street dance style - to art galleries, Congolese snack bars to Korean neighborhoods, opera houses, and street basketball courts, Baloji ensures that she grows up understanding the value of diversity. He says that different opinions and perspectives build character, and that’s something “I want her to carry forward.”The turning point in Baloji’s career came with his evolution from music to filmmaking. This shift, while natural in hindsight, was filled with challenges. He reveals that he went to the European Cinema Commission (the non-profit association that supports filmmaking in Europe) “26 times between 2012 and 2022, and they only gave me the green light once.” Despite the promises of diversity and meritocracy often preached in the industry, the experience disillusioned him. They make you believe in the idea of “when you want it, you can (get funding), but it’s a lie. It’s about knowing who has the power to make it happen.” Despite these barriers, Baloji’s persistence paid off. His film Omen (known locally as Augure) received international acclaim, showcasing his ability to tell deeply resonant stories across mediums. Yet he remains grounded, crediting much of his success to the support of his family. “I owe so much to my daughter’s mother, who supported me through four years of filmmaking without income or certainty. She’s my luck.”Freedom, strength, and rebellion run like threads through Baloji’s work, but these qualities did not come without struggle. He speaks candidly about the sacrifices he has made for his art, describing a pivotal moment when he poured 25k of his own money into a film project. “My cinematographer told me: ‘25K is what I pay for my house mortgage.’ I don’t have a house; I’m still renting. But I see that sum as an investment in my art, in fighting for it to exist despite the obstacles.” For Baloji, creation is a form of resistance and determination. His projects are not simply about aesthetics but about narrative, depth and meaning. “People misunderstand my work; they think it’s just about images. But the visuals tell a story. They look easy to imitate, but it’s the flow of ideas that counts. Execution changes over time, but the narrative is what endures.”Strangely, Baloji’s recognition in the film world solidified his broader reputation. As the president of the Camera d’Or at Cannes, he found himself in a position of respect within an industry that had long resisted his inclusion. “I think I’m one of the first self-taught filmmakers to win a prize at Cannes and represent a country at the Oscars.” His film Augure (known as Omen internationally) was the Belgian entry for Best International Feature Film at the Oscars in 2023. But there’s still a long way to go in breaking glass ceilings for creative minorities and Black men. However groundbreaking, Baloji’s achievements are only one step in a larger journey toward systemic change.Despite the seriousness of his work, Baloji finds ways to invite lightness into his life. “There’s a lot of humor in my films and my work in general, but it’s secondary at first sight”, he explains. Humor is the politeness of despair, but so is poetry. When it’s time to decompress, he turns to simple pleasures: traveling, cooking, watching soccer (his beloved Real Madrid), or indulging in the freedom of not setting the alarm. These moments of lightness, however small, are vital to his sense of balance.Peace, for Baloji, remains an evolving concept. “I don’t know if I’m at peace with my past, but not having all the answers keeps me alert. It inspires me to keep fighting for myself, my loved ones, and for change.” Through his art, he challenges certain ideologies and redefines what it means to belong. “Art shapes how we view identity and culture, but curiosity drives creativity,” he says. With this insatiable curiosity and a refusal to accept limits, Baloji continues to transcend boundaries, inspiring others to embrace their roots while daring to create something entirely their own. Baloji is not just a symbol of resilience; he invites us to dream bigger and create fearlessly.The Patta Magazine Volume 4 will be included for free with each online order of the Patta Angelwings T-shirt while stock lasts.