A brief history of the brand

Around the time Gee went for drinks with Edson it was the latter part of the nineties, and he was studying International Leisure and Tourism Management in Utrecht. Feeling unsatisfied and disillusioned with the material, he quit school and also started working at Fatbeats. By this time, the Fatbeats store had already become a hub for local Hip-Hop heads. Besides Edson, the store team consisted of some of the city's most talented DJ's like Mr Wix, SP and Masta Lee, and they did radio shows, recorded mixtapes, and played at parties all around town. 

Gee himself started MC'ing and hosting at some of these parties. And even though Amsterdam is small, the Hip-Hop scene was growing, and it managed to connect a cluster of creative people through their shared nightlife experiences and love for music. These lifelong friendships and connections were not only made locally but internationally as well since many DJ's from overseas would visit and connect with their local counterparts. Eventually, this community would be the foundation on which Patta got built.