Skip to content

Each One Teach One

Story of the week:

Farida Sedoc for Patta Magazine

Read more Read more
  • The context and meaning of Notting Hill Carnival

    The context and meaning of Notting Hill Carnival

    Words by Nicolas-Tyrell Scott | Photo curation by Angela Phillips The beam of a late summer's sunshine on the body as soca rouses the spirit, the jubilance of West Indians chanting, whistling, wining and in laughter across the carnival route, the unexpected and familiar embraces with any and everyone across the day — the British summer’s finale, and yearly celebration of Caribbean culture is Notting Hill Carnival. Photo by Gilder MoberlyCelebrated yearly — for the most part — since its 1966 inception, Notting Hill Carnival lays its roots in West Indian solidarity, lineage, resistance, and celebration. Manifested in the wake of Kelso Cochrane’s death, the Windrush generation were promised ease, work, and refuge in a post-war United Kingdom; instead, racial tensions fuelled the Antiguan’s tragic murder in Notting Hill. Resistance in its thousands erupted not just at his funeral but in post-intra and intercommunal relations between Notting Hill’s West Indian, African, Irish, and English demographics, leading to the activist feminist and journalist Claudia Jones’ idea of erecting an indoor Caribbean Carnival in Notting Hill. Conceived as a concept taken from the Caribbean, and carnival’s origins in the 17th and 18th century eastern and southern Caribbean islands, carnival unites West Indian, African and Creole practice, in its most traditional form, platforming soca and calypso. Francophone islands, including Guadeloupe, Dominica, St Lucia, Martinique, and Grenada, as well as Spanish-owned Trinidad and Tobago at the time, would come to influence the first iterations of carnival.In 1966, following multiple Jones-led carnivals indoors, the country gained its first outdoor festival, infusing Notting Hill with not just music, but coteries yearning for a taste of home. Pan-Caribbean in its evolution, carnival expanded in meaning, infusion and context across the 1970s, when soundsystems would usher themselves into the festivities. Referencing the impact that reggae had had on the country and Jamaican culture at large, soundsystems were debuted through Carnival organiser Leslie Palmer. Cultural expansion at the time was necessary to re-centre West Indians who had become curious and immersed in sound system culture. Palmer recalled “Carnival couldn’t be one band’. There were no stalls, no costumes. I thought, ‘this cyah work’”. Simply put, the variety of music genres and quality of sound system production would distinguish Notting Hill Carnival from West Indian carnivals worldwide.  Photo by Gilder MoberlyCarnival is so much more than a frivolous excuse to get intoxicated and celebrate the Bank Holiday; the bacchanal is a form of cultural production, a spiritual embrace with ancestors and thanks to their courage, liberation and reclamation of our autonomy. J'Ouvert, a practice formally observed on the Sunday morning of day one of Notting Hill’s two-day celebration, inaugurates carnival, but also lays its roots in Trinidad, as part of a wider practice of Canboulay — mockery and reclamation from slave masters. J'Ouvert in a Notting Hill context has come to inaugurate the festival, but its true roots are never forgotten. In Spicemas, Grenadian culture, Jab Jab forms part of their J’Ouvert — which is orchestrated using horns, black paint across the body, chains, and other provocative elements. Participating in Jab Jab in Grenada two years ago, changed me forever and was a transcendent, deeply intricate experience that enlightened me. Grenadians in London routinely honour their tradition in Notting Hill year-on-year, highlighting diaspora practice weaved into contemporary culture. Photo by Ethan ParkerIn my years at Notting Hill Carnival, I’ve seen intergenerational exchanges build bridges between multiple generations of West Indians. Even in my own experience, it’s helped me to see the fun my great-grandmother must’ve had in her days. As a child, I remember a year she came, walking stick in tow, to catch a glimpse of ‘the road’ in action. A strong, stubborn, and determined lady in her time, she made it, getting her hour or two immersed in the action a stone's throw away from Westbourne Park station. Having lived in Shepherd's Bush most of her life with my late great-grandfather, West London was often my stomping ground a few weekends a month. From the long-gone Roti Hut on a Friday with my grandmother — I still can’t find a roti in the city as good — to walking past the plot of land that would eventually become Westfield, I remember an older era of West, and the community tied to it, both old and young. Like most things, time evolves areas, terrains, street corners, families, but Notting Hill Carnival to me is a reminder to keep fighting for the traditions and exchanges between old and young that matter.As we enter the second-half of the decade, it is imperative that Carnival is protected.In my years playing in bands like Island Mas, the stark difference between carnival with a band and carnival as a civilian is day and night. In 2024, four bands were removed for failing to adhere to the Notting Hill Carnival bands' music policy. “I see our role as preserving the culture – calypso and soca do not enjoy the same commercial impact as other forms,” Matthew Phillips, Notting Hill Carnival’s current chief executive explained to Soca News. Cultural preservation is what allows for meaning, identity and understanding in a world that exists in a diversely rich fashion — anchoring and continuing to protect the likes of soca and even more so calypso is paramount.In a country that’s benefited from West Indian communities in tailoring, music genres — including grime, jungle, drum and bass, afro-swing — sport and food, respect for the road is important too. Masqueraders often bear the brunt of entitled attendees who, at times, interfere with and directly enter the rope that partitions band members and patrons, and the general populace. It's instances like this that ruin the heritage and festivities for all. Like any form of cultural practice, remembering to respect an area, community, or space, as a guest is paramount, as the beauty in cultural exchange is found first, with respect.  Photo by Adrian BootCarnival has been, and will continue to be, exuberant in the best of ways. An experience one feels in the days, weeks, and months following — an experience we West Indians refer to as tanbanca. As it dawns on west London once more, we remember the sacrifice, meaning, and context forever more. From Trinidad and Tobago to Notting Hill, our ancestors paved the way for our expression; they are the reason behind our meaning, and we are the reason and heartbeat behind its evolution, fortified in West Indian tradition. See you on the road. 
  • Get Familiar: T.NO

    Get Familiar: T.NO

    Interview by Passion DzengaIn just a few years, T.NO has gone from quietly uploading beats on SoundCloud to becoming one of the most exciting names shaping the global electronic scene. His tracks — a hypnotic blend of gqom, Brazilian funk, bubbling, and bass-heavy club sounds — are now being played at Lowlands, at Glastonbury, and underground dance floors from Brazil to South Korea. Yet for T.NO, the journey began long before any festival stage or club setting.Raised in a house filled with R&B, soul, and hip-hop, music was stitched into his daily life. His father, a bassist in the band .nuClarity and a djembe teacher, filled their home with instruments and rhythms that naturally seeped into T.NO’s DNA. By 13, he was mixing drum & bass and dubstep with friends, and by 16, he was producing beats on FL Studio — though back then, he had no plans of turning music into a career; it was already a passion.It wasn’t until 2022, after witnessing a transformative DJ Weslee set at Lowlands, that everything shifted. T.NO dove headfirst into electronic music, crafting a sound that refuses to be boxed into any single genre. His edits on SoundCloud caught attention quickly, but recently, he’s been making a bold transition into original productions — carving out a sonic space entirely his own.Now, as he gears up to release his explosive new single “NO VAI” — a track built on deep basslines, chopped Brazilian vocals, and infectious energy — T.NO is entering a new chapter. We sat down to talk about his roots, his creative process, and how his globally inspired sound is reshaping club culture. Can you tell us a little bit about how you first got into music and what kind of sounds you grew up around?Growing up, there was a lot of R&B, soul, and hip-hop in my household — those were the main three genres. My dad was in a band called .nuClarity. He played bass guitar, and they did hip-hop, jazz, and soul, so music was always present.On top of that, he gave djembe lessons at AMP, so my environment was always full of instruments. On Wednesdays, I’d join him and my brother at his classes, soaking up rhythms and melodies from a young age. Music was part of everyday life.With all that early exposure, when did you realise that music wasn’t just something you loved, but something you wanted to pursue seriously?At first, I didn’t see it as a career — it was pure passion. In high school, when I was around 13, a friend and I would make drum & bass and dubstep mixes on Virtual DJ. By 16 or 17, one of my friends installed FL Studio for me on my birthday and said, “You’ve got to make beats too.” From that point, I was hooked — constantly producing, but only for myself.Things shifted in 2022 when I saw DJ Weslee perform at Lowlands. His set opened my eyes to what electronic music could be. I’d been making mostly hip-hop, R&B, and trap beats, but after that night, I made a full 180 and dove into electronic music. That’s when I first felt, “This is what I want the world to hear.”Before that transition, were you mostly making and collecting R&B and hip-hop?Yeah, that’s where my head was at musically. It’s what I listened to and what I produced.Rhythm clearly plays a big role in your artistry. You were also dancing at the time, right?Kind of. I never danced professionally, but it’s always been in my blood. I can watch someone do a move and instantly copy it. Being surrounded by rhythm growing up made it easy to catch the beat naturally.I remember when you first started releasing music, and you shared quite a lot via SoundCloud. What was that era like for you?Some of those early tracks are still on SoundCloud from like seven years ago. Back then, I wasn’t trying to build a brand or tell my story — I just wanted something online so people could hear what I was working on. I was heavily inspired by Soulection Radio. My main goal at the time was to get one of my tracks played there.Did you know how to make that happen back then?Not at all. I’d just upload tracks and hope for the best. I even once DM’d Joe Kay a track, but he never saw itNow your music is played at Lowlands, Glastonbury and highly respected dance floors all over the world. From Brazil to South Korea. How does that feel?It’s surreal. I make these tracks alone in my room — just me, my laptop, and headphones. To hear them booming through massive sound systems at festivals is still hard to process. It hasn’t fully landed for me yet.Are there any standout moments — big names who’ve supported your tracks?A few, yeah. Seeing RHR from Brazil play one of my tracks was huge. Then I noticed a purchase on Bandcamp and I kinda recognised the name, and it turned out to be Ben UFO! That blew my mind, especially because it wasn’t even the track I would’ve guessed he’d pick. Also, Toma Kamii, whose music I’ve loved for ages, asked me recently to do an official remix for one of his tracks. That was a full-circle moment.Over the past two years, you’ve moved from edits into original productions. What drove that shift?When I first got into electronic music, I dropped a lot of edits on SoundCloud, and they performed really well. But releasing originals is different — it’s more complex because you have to handle proper distribution across streaming platforms.Once I released my first original track, though, the feeling was unmatched. Hearing DJs play something I built entirely from scratch feels way more rewarding than edits. Edits are fun, but you’re kind of riding the wave of an existing track. Originals feel like me.Let’s talk about your creative process. How do you typically start a track?There isn’t one formula. Sometimes I’ll hear a rhythm or texture in a mix that sparks an idea. Other times, it starts with drums, a bassline, or a vocal chop.For my new single NO VAI, it began with a deep bassline. Then I found these Brazilian vocals in an old folder and chopped them up. I treat vocals like instruments — it’s more about their texture than their meaning. The goal was to make something that hits hard on the dance floor, where the bass literally shakes your body.Your sound pulls from so many global influences — South African gqom, Brazilian funk, bubbling, and more. How did that come together?Seeing DJ Weslee play Gqom at Lowlands opened the door for me. I started experimenting with gqom but didn’t stick strictly to the genre. I’d blend Brazilian vocals, gqom basslines, and rhythms from other styles. I’m not trying to replicate existing genres — I’m creating a grey area where all my influences coexist. It’s about taking pieces of what inspires me and making something new.Do you think this evolution in sound is also reshaping club culture?Definitely. Hearing sounds like bubbling, gqom, reggaeton, or baile funk makes a lot of people feel at home on the dance floor. That draws in more diverse DJs and crowds, which is beautiful.At the same time, it’s introducing new audiences to genres they’ve never experienced before. It’s opening minds and pushing culture forward.You’ve just shot your first music video for NO VAI. What was that like?Stressful but amazing. I quickly realised I’m a music guy, not a production guy. Luckily, I worked with Patta and brought my brother on board as director, which made me comfortable. He took my ideas and turned them into a proper story.I wanted the video to capture the sweaty energy of a club, so I invited my friends, brought in Yacht Private Club — an incredible dance group — and shot it in a dark, atmospheric space. There were dancers, trampolines, explosive shots… it was chaotic but so fun. We shot for over 12 hours, well past midnight. It was intense, but it paid off.The single drops this Friday, right?Yep — NO VAI will be self-released on Bandcamp alongside all other streaming services.And you’re celebrating with a release party?Yeah, Thursday night at Radio Radio in Amsterdam. The lineup includes me, Kwin, YENTZYZ, and Sia Sierra. Everyone from the video will be there, plus the Patta crew. It’ll be a proper celebration — and of course, we’ll be blasting NO VAI. It feels full circle, too, since I grew up around Westerpark. To release my next big single and celebrate it here is special.Get ready for a night of celebration as we come together for the latest release from T.NOI by bringing together some of his favourite DJs at Radio Radio. Don’t miss out on this epic summer night. Tickets are available now, and a limited amount will be available at the door. Mark your calendars, bring your crew, and let’s get the party started.
    • Get Familiar

  • Patta x Awake NY x Marshall for Oroko Radio at Fête de la Musique

    Patta x Awake NY x Marshall for Oroko Radio at Fête de la Musique

    Patta x Awake NY x Marshall took over the Oroko Radio for Fête de la Musique at Chop Chop, broadcasting live from the heart of Paris. We amplified not just the sound, but the spirit of our community: bringing music, energy and connection straight to the streets and beyond. From sunup to sundown, the beats flowed through our all-day radio takeover, uniting listeners and passersby in a celebration of culture, community and sound. Big love to everyone who tuned in, pulled up and kept it alive. Until next time.T.NO x YENTZYZHajarCho RoomAlissa ZaddiAQWEANinafterdark
    • Music

View all View all

Patta Running

Patta Running Team was founded in 2010 by Patta co-founder, Edson Sabajo, as a way to motivate his friends and family to train, chill, laugh and party together. Initially a small band of Amsterdam based creatives and casual runners. While a runner’s objective may differ from person to person, the overall team is not too focused on having an extremely healthy lifestyle. For us, it’s primarily about coming together as a group, dragging each other over the finish line, seeing different places together, and most importantly, having fun.

Inspiring Change

As Patta speaks to the youth, we seek to inspire, educate, and motivate young people all over the world. The Patta Foundation supports projects that promote social change and the development of a prosperous future generation.

Our Stores

Join the community

Let’s connect

We respect your privacy. Unsubscribe anytime.

Error