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New Balance 'Made In Uk, Season 1' Recap

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New Balance 'Made In Uk, Season 1' Recap
The most recognisable model from the UK factory, the 1500, had a dedicated wall with 'LEGACY' titled across it. Here was a strong display of its best known colourways including collaborations from Footpatrol and Crooked Tongues. A projected short-film told the story of four London characters; fashion editor Elgar Johnson, Damian Malontie of CareFree, artist Lotte Andersen and Jake Hartwell of The Basement; who are featured in the latest campaign, as well insight to the revered New Balance Flimby factory.
Showcased new product for this year sees modernised tweaks to the 1500, alongside other British goodness including the 991 and 576. There was further insight into New Balance's production by an automated embroidery machine allowing attendees to see how the shoes' tongues are decorated, just like how it's done in the factory.
new balance made in UK

Here's to another 35+ years of New Balance 'Made In UK'!

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